The beginning of this project started with research on the demo- graphic audience of The Walrus, and its perspective on the social issue. Based on information provided in the magazine’s media kit, which sourced its information from external reader surveys and Google analytics, their readership consists of educated, affluent, and influencial people (notably members of Parliament).
This demographic was perfect for the topic of the spreads, as they are people who are pertinent to education and have the power parliament members and affluent people) to bring the remedies suggested in the spreads to actual reality. Additionally, the age group of this magazine is more suitable to the content of the spreads as they are more likely to have children, giving them an empathetic/sympathetic outlook to the social and educational issues in modern Indigenous communities and households.

The basis of this step was to organize the research of the last project into coherent sections pertinent to the overall objective
of the spread topic. With the addition of statistical research, an argumentative paper was created for the spreads in order to raise awareness of the issues within Indigenous communities. Ultimately, calling to action, a plan to fix, reconcilliate, and build upon the current educational systems in these communities for the benefit of the youth.