web design | social media
graphic designer & social media content creator
I was given 3 challenges for this project:
1. Organize the 6 categories of tips in a fun and interactive way
2. The guide must align with the festival look (for 2022)
3. Create a handbook/brochure, but on digital platform as Covid-19 meant we did not know if we would have in-person events as well as give filmmakers attending the festival virtually a way to access the guide.
In a collaborative process with my colleague: Andrew Chung, Marketer and Filmmaker, we sought to find a solution to the unique challenge the epidemic brought upon film festivals around the world. Andrew handled the content and I handled the design.
The solution: an interactive digital guide to film festival for filmmakers, Reelworld edition. The guide provided filmmakers with proven tips to make the most out of their festival experience such as networking, self-marketing, community engagement, meaningful industry connections.
The guide was distributed to all screening filmmakers of the 2022 Reelworld Film Festival, to all participants of Reelworld Screen Institute’s various incubator programs (Producer Program, E20) and all festival award winners.